Why Alterna

ALTERNA provides the right industrial solutions, professional project implementations and managerial support in the food industry.

We have the expertise in coordinating and driving multiple professional experts and suppliers, in order to provide the most profitable and sustainable market solutions.

Connecting Different Competencies under One Umbrella

We are a group of entities (network of experts), made of several competencies, working in synergy to provide competitive and optimum turnkey innovative plants to produce sustainable and profitable market solutions.

ALTERNA established a solid network of clients and strategic collaborators in the food tech industry, a field that is considered as complementary to the agro industry, throughout the MENA region in Lebanon, the Kingdom of Saudi Arabia, Egypt and the UAE.

Including without limitation: contractors, packaging and product development specialists, certify market study offices, different types of suppliers, logistics advisors, food products distributor, etc…

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Our Services

We deliver turnkey solutions that can be customized according to the investor’s needs

Feasibility Study

Market study, technical design and Capex, financial evaluation and ROI.

Product Development

Developing product concept, recipe and packaging, offering the optimum solution balancing the consumer expectation with the cost efficiency.

Technical Solution

The best machine selection considering the operating cost, automation level, production capacity, flexibility and product quality.

Logistics Advisors

The Supply Chain and Logistics Management delivers smooth and efficient operation with sustainable results.

Recruitment and Training

Selecting the right talents and setting up the most efficient organization.

Operational Governance

Assuring the implementation of solid managerial systems that can guaranty product integrity, people safety, management control and company assets.

Our Process

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Antoine Barcha

Founder & CEO

Born in 1962, Antoine is a food processing engineer, graduated from the Ecole Nationale Supérieure d’Agronomie et d’Industrie Alimentaire in Nancy, France.

With more than 30 years of international experience in the food industry, Antoine has a massive expertise in project setting, Industrial development and operation management.

Being member of the Executive Committee of each country he covered, he successfully managed the construction and start-up of several production plants in different country in the world, and started up Coca Cola production in Vietnam.

During his professional carrier, Antoine gave several lectures in the Engineering University in Marseille and Strasbourg in France.

Having worked at Heineken Global Audit, reporting to the Executive Board, he gained the visibility of the global production, procurement, distribution and the Regional management of Western Europe.

During his years at Heineken Egypt and Congo, he developed a local sourcing program of wine grape and beer barley and rice with a local producer, resulting on stopping importation of these raw materials and huge gain in cost, flexibility, working capital, and local social development.

In 2012, Antoine won the “INEX” award (Innovation Exhibition), for the most successful local sourcing development, supporting the strategic Global Heineken sustainability program.

Adel Kanaan

Strategy Consultant

Born in 1962, Adel holds an MBA in Marketing from the European University in Brussels.

With more than 30 years of management and marketing experience, Adel is a seasoned adman, with a good command of the skills required for both brand building, and strategic planning and development. Having worked at McCann Erickson, J. Walter Thompson and Saatchi & Saatchi, he is an agency man through and through.

Working and living in major Middle East capitals before settling down in Beirut in 2004, he’s acquired invaluable insights into the MENA population, and is considered something of an expert in the region and its sensitivities.

He’s been involved in a variety of large and complex communication projects for a wide array of multinationals, experience that spans many industry sectors. Including FMCG (AlMarai, Betty Crocker, Cadbury, Lambert, Mcvities, Nestle, Procter & Gamble and Unilever)

Hydroponics Growing System

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Our Partners